Turner Latin America closes multiplatform agreement with Madd Entertainment for two hit Turkish dramas

In the context of NATPE 2020, Turner Latin America – the leading multiplatform media company in the region owned by WarnerMedia – has just announced an agreement with Madd to license the Turkish drama series A Miracle and The Choice on multiple platforms.

“We hope this agreement between Turner and MADD/AyYapim/MedYapim will be the first of many titles and projects. Turkish dramas have been doing very well in the region thanks to their high-quality production and riveting storylines. That is why we have decided to acquire in Latin America A Miracle, a show that is currently breaking audience records in the primetime slot in Turkey, and the new series The Choice, featuring Halit Ergenç, the star of shows such as “Las Mil y una Noches” and “El Sultán”, said Tomás Yankelevich, EVP & Chief Content Officer, General Entertainment Turner Latin America.

“We are very happy to agree a media-first deal with Turner. This is an innovation for the distribution of Turkish drama in Latin America. Now this season’s best titles A Miracle, produced by MF Yapım and The Choice, produced by Ay Yapım, will be broadcasted first time in pay-tv platforms. Turner is already a great partner for us and we look forward to expand our relation with Turner in the changing economy of content”, said Ates Ince, Managing Director, Madd Entertainment.

A Miracle is based on the Korean series A Good Doctor, and is currently breaking audience records in Turkey. The show tells the story of Ali, a brilliant medical school graduate with autism, and his plights and challenges as he strives to achieve his dream of becoming a surgeon. The agreement contemplates broadcast rights on Turner’s Pay TV networks in Latin America, SVOD rights, and broadcast rights on Chilevision, the company’s Chilean broadcast TV network.

The Choice in turn is a new title that tells the story of Irfan (Halit Ergenç), a college professor of Economics whose life changes overnight when he loses his job and his son gets sick. As he strives to help his son, he will embark in some dark adventures and will face challenges he has never imagined. The agreement contemplates distribution on Turner’s Pay TV networks, as well as SVOD rights throughout Latin America (except for Puerto Rico). Turner will also have broadcast TV rights in Chile and sub-licences and distribution rights throughout the territory.

Turner Latin America, owned by WarnerMedia, is a global entertainment, sports and news company that creates premium content and provides exceptional experiences to viewers throughout the region when and where they choose to watch their favorite content. These efforts are fueled by data-driven information and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, organized into five content groups: Kids (Cartoon Network, Boomerang and Tooncast); General Entertainment (TNT, TNT Series, Space, TCM, I.Sat, Warner Channel, TBS, HTV, MuchMusic, Glitz * and truTV); News (CNN International, CNN in Spanish, CNN Chile and HLN), and Sports (TNT Sports, Esporte lnterativo Digital and CDF). In the free-to-view TV, the company owns the Chilevisión channel in Chile. https://prensa.turner.com/

Madd Entertainment was formed in 2018 by Medyapım and Ay Yapım, Turkey’s two leading television producers, to distribute Turkish drama to the international market.  Together the two companies account for over 400 hours of original programming each year, and their content shapes Turkey’s Prime Time.  This gives Madd Entertainment one of the most powerful portfolios in the business, including many different genres and Turkey’s very best talents.

For more information about Madd Entertainment and its slate of top Turkish television content, visit MaddEntertainment.

Claudio Antonio Diaz Muñoz
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